Rethinking CE for 2021: Building a Scalable Content Strategy

In a recent study, Community Brands surveyed current members of professional associations, and over 50% of respondents view their membership as more important than before COVID-19, also ranking their association as the #1 source for professional education and training.

During this webinar, we will discuss restructuring your current content library, even as you work to grow your new programs. Learn how a scalable content strategy ensures that your organization delivers greater member value, while driving more non-dues revenue. During this presentation we will examine:

• How to build a foundation for developing scalable content
• Tips for creating new scalable content
• Bundling and repurposing existing content into new offerings
• Learning management solutions to look for that support a scalable content strategy

Association professionals are finding innovative ways to get the most out of their content to meets the educational demands of their members. Building a content strategy that is designed to continuously grow and adapt to the needs of your membership solidifies your organization as a valuable source of timely education.