Top strategies to measure your continuing education program’s impact and ROI

Is your association fully invested in its continuing education program? If not, it should be! Your learning program has the potential to be a huge membership benefit and financially support your association by driving non-dues revenue.

The latest Community Brands Association Trends Study found that members are relying more on their professional membership organization for continuing education, and the perceived value in sources like LinkedIn and Google is declining. Additionally, 51% of members prioritize training opportunities and certifications as their top membership benefit.

Currently only 36% of associations rely on their continuing education programs to drive non-dues revenue, however, there is a major opportunity for associations to increase non-dues revenue with continuing education programs. But how can you start growing your learning program to increase your ROI?

Begin by measuring your current program’s impact to identify successes and opportunities for growth.